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How to Generate Leads for Online Courses

How to Generate Leads for Online Courses is visible next to a laptop running crm software.
October 30, 2021
CRM Advisor

If you want to create a high-quality product that will grab the attention of your target audience, you must have a solid strategy in place. You need to have a plan of action that you can execute, and the best way to do this is to start planning your online course.

In this post, we’ll share the best strategies for generating leads for online courses.

We’ll cover how to use email marketing to generate leads for your online course, and we’ll also give you some tips on how to drive traffic to your course after it’s launched. So, if you’re building a course, you’ll want to check this out.

How to Use Email Marketing to Generate Leads for Your Online Course

Your email list is your most valuable asset. The way you stay in touch with your audience and promote products determines whether they will be interested. With this in mind, it makes sense to use email marketing to generate leads for online courses. Here’s how:

Create an eBook

An ebook is one of the best ways to build your email list. You can easily create an ebook on a topic relevant to your target audience and offer it as a free course. This will give you the chance to build rapport with readers by providing value upfront, and it also allows you to showcase your expertise in a particular area.

For example, if you are a fitness coach, you may write an ebook about weight loss and provide it as a free course on your website. Later, you can use this ebook as the primary way of building your email list because you can start offering related courses down the line, such as those on meal planning and recipes.

Create a Lead Magnet

A lead magnet is an irresistible bribe that you offer in exchange for contact information. It’s also known as a “content upgrade” because it allows you to enhance your content by offering something of value to readers. Depending on your content, the freebie can be an ebook, a download, or any other valuable content piece.

You can create a lead magnet for your online course by providing the best tips from an ebook that you wrote in this post. For example, if you created an ebook on email marketing for online courses, use this as the lead magnet.

You could also give away a checklist that has tips for creating the best online course. This way, readers get more value out of your lead magnet because it provides them with content beyond your ebook.

How to Drive Traffic to Your Course After It’s Launched

Once you’ve published your online course, you will want to drive traffic so you can start generating leads. You can start promoting your course after it’s launched to maximize lead conversions. Here are some great ways to drive traffic to your online course:

Host a Webinar

Hosting a webinar is one of the best ways to drive traffic to your online course because it allows you to build rapport with your audience and create a lot of hype. A webinar is an online seminar. You can host one by creating a presentation that details the benefits of taking your course and then share it via email or social media.

You’ll also want to promote your webinar on Facebook and Twitter, or you can use your email list as well. You should also consider promoting it on third-party sites that offer webinar hosting services. These platforms help you promote the webinar and draw an audience for it.

Use Social Media

Social media platforms like Facebook, Instagram, and Twitter allow you to drive traffic to your course after it’s launched. You can do this by sharing a link to your course and writing compelling copy to attract prospective students.

To make the most out of social media, you should create posts that spark engagement, such as questions and polls. This allows you to collect feedback from your audience, so you know what they want in a course, and it also allows you to build rapport with them because they will feel like you’re listening to their needs.

Use Inbound Marketing

An inbound marketing campaign is when you promote your online course through content marketing which means you create compelling blog posts for your site that draw traffic from people who are looking to sign up for your course.

To maximize inbound marketing, you should create blog posts that offer useful insights on topics related to your course. If you’re teaching about email marketing, start by sharing tips on starting an email list and building a subscriber base through social media. You can also offer advice on how to write a compelling email pitch.

Use Content Upgrades

A content upgrade is a piece of content that you can give away as a lead magnet for your email list, and it’s one of the best ways to drive traffic to your course after it’s launched. For example, you can write an ebook on email marketing and give it away to readers who sign up for your email list.

You can also create a blog post about gaining subscribers through email marketing, and you can offer this blog post as a content upgrade that people can get in exchange for their contact information. This is one of the best ways to increase conversions because it allows you to build a list of prospects.


Whether it’s a mini or major course, generating leads never goes wrong. Lead generation is the bread and butter of your business. The more leads you generate, the more income your company will bring in.