The hospitality business is well-known for its stiff competition and low profit margins, and never was it so true as it is today. With so many small-scale hotels going under in the initial years of launch, SMBs must hunt to gain a competitive edge and stand out from the pack by efficiently channelizing their marketing efforts.

Are you still relying on Google Sheet, Excel, or notebooks to keep track of your leads, sales, or even projects? If yes, then such endless juggling between tabs and spreadsheets will only hold back your business productivity – opportunities will be missed, leads will drop at a high rate, and the market will suffer greatly.

Whether your business is transitioning to another CRM product or your team is adopting one for the first time, you might be wondering “how hard is it to learn a new CRM?” If you’re still on the fence about investing in a customer relationship management system, you’re not alone.